Heidi Johnson has served more than 20 years as a technology executive, helping drive marketing and PR momentum for publicly held enterprise software companies and several start-up ventures.

Before founding Virtual PR Director, she directed analyst and media relations efforts at Question Technologies and Ventix Systems, two successful Austin-based technology start-ups. She came to Austin to manage public relations activities at Tivoli Systems, a $1.5 Billion division of IBM, where she drove worldwide communication efforts for e-business and security technologies. While at Tivoli, her efforts garnered several national media cover stories and a “Product of the Year” designation from Network Computing Magazine.

Prior to moving to Austin, Ms. Johnson spent many years directing worldwide public relations efforts and managing a mix of marketing activities at MRO Software (formerly PSDI) in Cambridge, Massachusetts. Her efforts  helped the company generate in excess of $7 million per annum. MRO Software, which develops enterprise maintenance management applications to more than 8,000 global companies, grew from a small privately held company to a publicly-traded firm with revenues of more than $100 million during her tenure.

Ms. Johnson has a bachelor’s in business administration from Hartwick College in Oneonta, New York, and a CSS in Administration and Management from Harvard University.